with composer Andrew Maxfield
Every artist is a small (or not-so-small) business, and those who embrace this reality fare much better than those who don't. Ironically, artists who spend years honing their craft often don't invest the same time and discipline in the business side of their success. This course helps artists make sense of their unique business models and chart a wise course towards a successful arts enterprise.
General Course Outline
Module 1: Why Arts Entrepreneurship?
Module 2: How to Succeed
Module 3: Radical Definitions
Module 4: Entrepreneurship is a Repeatable Process
Module 5: "Doing" the Idea: Product & Marketing
Module 6: "Doing" the Idea: Sales
Module 7: Skill Cycle: Experimenting, Analyzing, & Adjusting
Module 8: Best Practices to Support Entrepreneurship-as-Process
Module 9: Putting It All Together